Happiness Isn’t About Achievement. It’s about Alignment
When you know how to align your daily actions around your ideal goal, you experience more joy and purpose on a daily basis.
Actions + Goals = The Ideal Life
There’s a Better Way to a Joyful Life
Everyone has goals and dreams, but few know how to obtain them. With the help of our I GOT This framework, you can turn those dreams into a reality!
The I GOT This Framework
The I GOT This Framework helps you align your Ideals, Goals, Objectives, and Tasks so you can discover a deep sense of purpose and joy at every stage of your life, knowing you are on the right track.

How to set a clear vision for your life

What actions to focus on each day

How to “get in the zone” with your effort

When and how to deliberately practice skills

How to stay on track with your goals

How to have a healthier relationship with goal setting
Sometimes we have to look back to look forward
How it All Began
In college, Mark discovered Stephen Covey’s The Seven Habits of Highly Effective People for the first time, and it set him on a course that developed the framework.
Starting with a series of small habits, Mark set out to test this theory for himself, by testing the framework in his own life. The result, positive impact on his personal and professional life.
Spreading the knowledge to others
The Growth of the Framework
The next step was to develop the framework into something that could be taught to others.
Multiple Applications
From increasing sales to increasing productivity, the framework can be used in various ways to make life more successful, profitable, and enjoyable!
Evidence-based
Data-driven, and backed by neuroscience, to demonstrate how your brain is wired to align your goals with an ultimate life goal – what we call Your Ideal.
Experience Joy
We show you how to discover what creates happiness and joy for you everyday – It’s not about the milestones you reach, but ensuring you’re guided in the right direction.
The I GOT This Framework
Shaping The Ideal Life into an Ideal Company
Our current & Future Progress
We practice what we preach here at Into the Ideal by following the framework for an Ideal Life. We want to help people and businesses thrive by uncovering their own super powers. Join us on our journey Into the Ideal
Where dreams are made
The Ideal Location
A team of friends, founders, and innovative entrepreneurs from different facets of life came together to build a growth-mindset company. The Ideal Life is based in the beautiful Lowcountry of Charleston, SC.
Meet the Ideal Team
With an established foundation, we are creating a platform for growth mindset through a community of coaches, online resources and courses where individuals and businesses can come to discover their purpose, achieve their goals, and experience joy.
Mark Congdon is the founder of The Ideal Life, one of 10 ten distinct companies united towards a singular purpose of helping others achieve fulfilling happiness in their lives using the I GOT This Framework. He is currently pursuing a Master’s Degree in psychology at Harvard, and has a book publishing deal with Forbes Books set to release soon.
Mark Congdon
Founder & CEO
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Dave Newell
President
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Hutson Dodds
VP of Strategic Execution
Mark Congdon is the founder of The Ideal Life, one of 10 ten distinct companies united towards a singular purpose of helping others achieve fulfilling happiness in their lives using the I GOT This Framework. He is currently pursuing a Master’s Degree in psychology at Harvard, and has a book publishing deal with Forbes Books set to release soon.
Corey Colman
Division Head – The Ideal Life
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Karissa Tunis
Director of Marketing
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Sean Coughlin
Director of Product
Mark Congdon is the founder of The Ideal Life, one of 10 ten distinct companies united towards a singular purpose of helping others achieve fulfilling happiness in their lives using the I GOT This Framework. He is currently pursuing a Master’s Degree in psychology at Harvard, and has a book publishing deal with Forbes Books set to release soon.
Ashley Brueggemann
Director of Business Development
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Brad Johnson
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Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Alexis Marlett
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Mark Congdon is the founder of The Ideal Life, one of 10 ten distinct companies united towards a singular purpose of helping others achieve fulfilling happiness in their lives using the I GOT This Framework. He is currently pursuing a Master’s Degree in psychology at Harvard, and has a book publishing deal with Forbes Books set to release soon.
Jono Young
Design Lead
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Lindsey Ballenger
The Ideal Foundation – Grant Administrator
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Bryan Beam
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Mark Congdon is the founder of The Ideal Life, one of 10 ten distinct companies united towards a singular purpose of helping others achieve fulfilling happiness in their lives using the I GOT This Framework. He is currently pursuing a Master’s Degree in psychology at Harvard, and has a book publishing deal with Forbes Books set to release soon.
Harper Poe
Artist Curation and Merchandising Advisor – Ideal Creations
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
Danny Conley
Digital Designer
Dave serves as the President of Into the Ideal, bringing 20 years of experience in organizational development and leadership experience as a coach and consultant. Dave is also the founder and president of Evolve Leadership Consulting, which serves small to midsize companies through executive coaching, training, and facilitation services.
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